Vice President & Country Manager
Freescale Semiconductor (I) Pvt. Ltd.
1. What is the impact of the Japan disaster on the
When a natural calamity of such a magnitude strikes, it
delivers a huge blow to not just 1-2 industries in that
region, but also to the economic fabric of the entire world.
As per reports, about one in every five microprocessor is made
in Japan and when the calamity struck the country, it impacted
the global automotive industry. The rolling blackouts and
aftershocks made it difficult to resume production, thus
hurting the auto parts supply chain and resulting in temporary
shutdowns and lower production rates. Reports predicted that
automakers could lose production of up to five million
vehicles in the following four month post the disaster. Almost
all the automakers formed a crisis team to find alternative
Despite the grim situation, many Japanese auto firms have
already started planning their future course of action to lead
them to the path of recovery. The industry is confident that
operations will start to normalize as early as July.
2. What challenges and opportunities do you foresee
in 2011-2012 in the areas of technology trends, business
environment, new standards, and government policies?
Of late, more and more companies are focusing on ‘green
technologies’ as the world is facing a severe shortage of
renewable resources. Recent technological innovations have
seen cars in the ‘economy’ mode, wherein features are active
when required and can be disabledwhen not required. This not
only saves fuel but also increases the shell life of the
vehicle. With governments worldwide pressing increasingly for
eco-friendly solutions, the bulk of R&D work is dedicated to
Technology has been evolving at such a rapid speed that each
year something new and indigenous hits the stores and takes us
by surprise. And the more successful a technology, the higher
are its chances of branching out to other domains.Userfriendly
features built on GPS and Bluetooth technologies were
developed for other platforms, but have been leveraged by
other sectors too.
3. How do you place the competency of Indian product
companies as compared with MNCs?
India has moved up the value chain and is now no longer
providing products just to serve the global market.In fact,
indigenous companies are now developing products to serve the
growing local market. Indian companies have emerged as the
biggest beneficiaries of the globalized economy. Competent R&D
centers anda rising middle-class with higher purchasing power
have been leveraged by Indian companies to great effect.
Taking a cue from local players, more and more MNCs are now
going local in their bid to capture the hugely lucrative,
albeit a very competitive, Indian market.
Profile: Ganesh is the Vice President and Country
Manager of Freescale Semiconductor India.In his current role,
Ganesh is responsible for positioning the India operations as
a igh end Research & Development hub for Freescale globally.
He also drives the development of futuristic and cutting edge
technology at Freescale’s design centre in he region.
Ganesh was responsible for creating a Centre of Excellence for
System on Chip (SoC) and Intellectual Property designs from
India. He has over twenty years of combined, esign,
development and team leadership experience in the
semiconductor industry ranging from architecture to design and
Prior to joining Free scale, Ganesh worked for Advanced Micro
Devices (AMD) in the Microprocessor Development Group on the
development of X86 processors.
Ganesh has been awarded a patent in his name in the area of
Real time Calibration using a PowerPC based SoC for embedded
applications. He has also worked at the Indian Space Research
Organization (ISRO) working on INSET projects.
He holds an M.S. degree in Electrical Engineering from The
University of Idaho, USA.
While studying he worked at the Microelectronic Research Labs
funded by NASA, developing solutions for different projects
including a Reconfigurable Data path processor.