Corporate Vice President - Design Engineering
1. What are the key growth drivers that you see for the Indian
Increasing consumer demand for vastly improved digital
Lower cost products to enable massive rural population
Access to PCs/tablets and
Internet to rural masses
2. What are the critical challenges facing companies
looking to develop or expand existing semiconductor companies’
operations in India?
Costs have gone up by almost 30% from last year. This has been
due to the following reasons:
3. How is the regulatory environment in India impacting the
Indian semiconductor industry?
Ease of business is better compared to a decade ago but cost
of doing business has gone up too much
Transfer pricing/taxation is becoming more burdensome
Customs cycle times are going backwards
Service tax refunds are becoming more difficult We haven’t
really gone up the value chain in semiconductor ecosystem and yet
govt. incentives have become practically nil (both central and
state: with a few states being exceptions)
3. What part does India play in the overall technology
strategy and marketing strategy of AMD?
AMD India is a key part of AMD worldwide R&D. We have amazing
engineering talent in India, and all product programs (in some
form or other) flow through India design and SW teams. We are
also investing carefully in S&M activity in India and grow our
revenues methodically with lot of valuable products. AMD is a
semiconductor design innovator leading the next era of vivid
digital experiences with its ground-breaking AMD Fusion
Accelerated Processing Units (APUs) – which feature
high-performance graphics and CPUs on a low-power chip
targeted at mobile computing devices and PCs. AMD’s graphics
and computing technologies power a variety of solutions
including PCs, game consoles and the servers that drive the
Internet and businesses.
. The AMD Mission is to
Lead through innovative, customer-centric solutions that
empower businesses, enhance the digital lifestyle and
accelerate global digital inclusion. We have gained excellent
momentum with our ‘Win with Fusion’ campaign.
5. India is viewed as a gateway to other economies. How
does your company plan to leverage the unique needs of India
in the various market verticals?
India and China are collaborating closely on R&D as well as
market development. India is also a gateway to South Asia.
Profile: Shiva Gowni is the Corporate Vice President –
Design Engineering in AMD and manages AMD R&D in India. He
comes with 26 years of experience in the semiconductor
industry. He has done his M.S. in Electrical Engineering from
Mississippi State University, USA and B.E. (Electronics and
Communications) from Osmania University, Hyderabad. Prior to
AMD, Shiva was a VP at Cypress Semiconductor and a Sr. VP at
Conexant Systems. Shiva holds 12 US patents and published two
papers. A well-known leader in his field, he is also known for
his passion and commitment with which he leads his team.