Vice President - Bangalore Operations
Interra Systems India Pvt. Ltd.
1. What are the top 3 innovative trends Interra sees in
Mobile devices are becoming increasingly more powerful and
versatile. In addition, since mobile devices are personal in
nature, there is a significant push for reduction in size and
power consumption. This is leading to lower geometry designs
and innovative design and manufacturing processes to achieve
these reduction in sizes. It is also leading to a lot of
innovation in the way designers are looking at power
consumption and how to keep power consumption to a minimum to
help extend battery life. A third area where a lot of
innovation is taking place is in the area of reliability. As
the devices are getting more sophisticated, our reliance on
these devices is increasing. This means that these devices
need to be more reliable than ever before. Also some of the
application spaces in which these devices are being used are
getting to be more critical calling for higher reliability.
2. What part does India play in the overall technology
strategy and marketing strategy of Inerra
Interra views India as being critical to its overall strategy.
Not only is India a hotbed of development, it is also a huge
market with tremendous potential. Interra works closely with
the India Development Centers of many of the MNCs and is
playing its part in the development of innovative new
3. What are the critical challenges facing companies
looking to develop or expand existing semiconductor companies’
operations in India? Specifically for design companies
The most obvious challenge is finding the right talent.
Finding designers with the right qualifications is not very
easy. This is also leading to higher attrition rates and
higher salaries leading to higher cost of
development.Companies are working on new training
methodologies to improve and develop talent. They are also
offering many incentives to try and retain talent.
4. How do you place the competency of Indian product and
design companies as compared with MNCs?
At this point in time, I think Marketing, especially in
product companies, is not as strong as it should be. However,
this is a rapidly evolving market and we believe that Indian
product companies will be 2nd to none in the near future.
However, manufacturing in large volumes is still a problem in
India and this is something that needs to be addressed. As far
as design capabilities go, we don't think there is any
significant difference between the abilities of Indian
companies when compared to the MNCs.
5. What would be the key market drivers in 2013 ?
Hand-held/portable devices of increasing complexity, tablets,
etc. will drive the market. The amount of electronics going
into an automobile is increasing significantly as more and
more electronic driving aids are being added. Health care is
another area where there is a lot of innovation. Wireless
technologies are continuing to evolve with new standards being
6. How do you see the Indian engineering education
scenario? What do you think are its strengths?
There is no single view of the engineering education scenario
in India. There are so many engineering schools turning out so
many engineers of varying quality and ability. But this is
again an evolving situation and schools are increasingly
starting to pay attention to the practical aspects of skills
needed in the Industry. Schools have also started tracking
industry trends and updating their syllabi on a regular basis
to keep pace with the changes. So the long-term view is
7. How does your company plan to leverage the unique needs
of India in the various market verticals?
As a design services provider, we help our customers leverage
our expertise to develop various products for the Indian
market. In keeping pace with the emerging technology trends,
Interra is constantly building up its skills and working on
moving up the value chain so as to enhance services to our
8. How is the regulatory environment in India impacting the
Indian semiconductor industry?
From a design and development perspective, the regulatory
environment in India is okay and there has been some stability
and consistency in the policies. However, from a manufacturing
perspective, there are still many hurdles in the way although
the government does seem to be trying to address some of these
About the author
Uday has over 20 years of experience in Product Marketing,
Engineering, and Business Development in the Semiconductor
industry. Uday started his career as a hardware/firmware
engineer with Digitan Systems Inc., USA. He later joined
AirTouch Cellular, USA, where he was responsible for the
roll-out of analog data over the cellular networks. At
AirTouch, he was also responsible for fraud prevention systems
over AMPS. Subsequently, he joined Wipro Technologies as
Manager-Marketing Programs for EnThink Inc (a subsidiary of
Wipro Ltd), and continued as Group Head Asia – VLSI Business
Unit. In April 2007, Uday was part of a startup called KTwo
Technology Solutions and was involved in the design and
development of global products of Indian origin. Uday received
his M.S. (Electrical Engineering) from University of Wyoming,
Laramie, Wyoming, USA and Bachelor's in Electronics and
Communications from the University of Mysore.