Chairman's Message - October 2014    

Dear Friends,

The buzz around the ESDM industry is getting louder, and I am sending out this message after attending the MAKE IN INDIA event addressed by India's Honourable Prime Minister and industry stalwarts. MAKE IN INDIA is a program aimed at expanding the pie of opportunities to create a positive spiral (Chakra) effect of employment, purchasing power, spending and supply. We believe the success of the MAKE IN INDIA program will create an "Orbit Changing Atmosphere" which will be conducive for major breakthroughs in design-led manufacturing. IESA has been advocating India's stance as an ESDM powerhouse, and we're glad to see the prime minister's initiative towards making India a preferred manufacturing destination encompassing 25 sectors that includes ESDM and several other sectors that rely heavily on electronics.

These are very interesting times for all of us in the ESDM sector with the MAKE IN INDIA initiative, visits of the prime minister and IT minister to Japan, Germany and USA, and the union budget supporting domestic electronics and manufacturing. I believe our dream of turning India into an ESDM powerhouse through the highway of "design-led electronics manufacturing" is cruising with speed toward realizing our goals and vision.

The IESA executive committee and IESA secretariat led by our President, M.N. Vidyashankar, has been actively working on a range of initiatives. Below is a brief overview of some of the new initiatives which would add to the development of the ESDM ecosystem and provide growth opportunities to IESA member companies and other stakeholders:



Key MoUs


IESA and TiE Bangalore MoU
IESA has signed an MoU with The Indus Entrepreneurs (TiE) Bangalore chapter to promote start-ups and entrepreneurs in fabless semiconductor and electronic products in the IoT space. Our goal is to solve the three major challenges of design for manufacturability (DFM), testing and interoperability and standards. Our partnership also aims to assist start-ups with access to experts who can help them translate ideas to prototype and prototype to first factory run. An IoT related panel discussion was organised jointly with TiE in Bangalore on 11th September 2014; this was attended by over 200 participants.
We plan to set up pilot schemes for DFM and testing & certification assistance where a few start-ups will be provided assistance in the process of converting ideas to factory prototypes and early stage testing. Learnings from this pilot will be used to finalize a larger assistance facility.

IESA and TCA MoU

We signed another MoU with the Taipei Computer Association (TCA) to promote local manufacturing in the field of electronics. Through this initiative, we are looking to capitalise on Taiwan’s experience in the field of manufacturing and electronics. Taiwan is looking at India as their next new destination because of our talent pool and our expertise in VLSI, designing, embedded systems, etc. TCA has set up a front office in Bangalore, and its members have reviewed Karnataka, Gurgaon, Noida and Ahmedabad as potential sites to build a technology hub.

While some of the big companies from Taiwan are already a part of the Indian manufacturing ecosystem, we believe that such collaborations will attract small and medium sized companies into the Indian market through partnerships, JV’s and stand-alone operations.


Events

SEMICON West 2014

We were a part of the Indian delegation led by the Department of Electronics and Information Technology (DeitY) to SEMICON West 2014 held from July 8 to July 10, 2014, at the Moscone Center in San Franscisco. M N Vidyashankar, our president, accompanied Shri S K Marwaha, Director, DeitY, and Dr. Ajay Kumar, Joint Secretary, DeitY among others to the event. We presented a few sessions at the event and had a very fruitful Q & A session afterwards. We also had several one-on-one meetings with many private investors and corporates and a very productive meeting with the US India Business Council.

ESC India 2014

The goal of the Embedded Systems Conference (ESC) was to focus on the emerging technologies in the industry. This event was held between July 16 – 18, 2014, at the Nimhans Convention Centre, Bangalore.

DEFTRONICS 2014

In association with Messe Munchen International (MMI) India, we organized DEFTRONICS 2014 on September 23rd and 24th 2014. This was India’s first ever platform for aerospace & defence electronics and internal security with the aim of ensuring that the Indian ESDM industry does not miss out on the enormous business potential in the semiconductor arena. Our sessions over two days focused on exploring the ways to improve the participation of Indian companies in the country’s defence and aerospace program. This successful event was witnessed by 320+ delegates and 115 companies, and there was also a special exhibition pavilion at the venue. The details, summary and action list will be sent out in a special edition soon.


IESA in the Media

Brand IESA is garnering prominence in the media with IESA statements and actions being featured frequently in the national and regional news articles. Our objective is to reinforce IESA’s position as the nodal body that represents the interests of the electronics and semiconductor ecosystem in India. It is imperative that we continue to earn more mindshare among media covering policies, budget and technology related to the ESDM industry so we can successfully carry your united voices out into the world. We are upgrading the IESA WINWire so that it will capture some of the media coverage and references of IESA.

All of our above initiatives, along with the new government’s policies, are opening up a plethora of opportunities for our member companies. You will see a lot more action in the industry in the coming months. I urge you to take full advantage of these exciting times and contribute to transform India into the next global “design-led manufacturing destination”.

It has been a while since we had a face-to-face dialogue, and we are starting the member connect meetings in various cities starting with Bangalore on 18th October and NCR during the first week of November. Please do join the discussions and interactions within IESA member community and also IESA EC and secretariat team.

IESA is spearheading the Indian delegation to Japan as a part of Indo-Japan work group along with DeitY. I urge companies interested in the electronics and manufacturing sector to join the delegation to explore the “win-win” business opportunities with our Japanese counterparts. Please contact Rajiv Jain for more details and participation possibilities for this upcoming trip at the end of October 2014.

We would also be very interested in your thoughts and suggestions about the work we are doing and what more should be done. Please keep in touch at chairman@iesaonline.org.



Ashok Chandak
Chairman – IESA